Hanwha Q CELLS America Inc. («Q CELLS» or “The Company”), the U.S. subsidiary of one of the largest solar cell and module manufacturers in the world, Hanwha Q CELLS Co., Ltd., has entered a multi-year partnership with U.S. Major League Baseball (MLB) team, the Los Angeles Dodgers.
The sponsorship deal with the prominent baseball team will run for several years, during which time Q CELLS will become an active and visible brand at the home of the Dodgers – Dodger Stadium – displaying its company logo on in-field signage during home games, while also participating as a promotional partner on a number of campaigns.
As the Official Solar Partner of the Dodgers and a world leader in the solar industry, Q CELLS is helping to broaden the profile of renewable energy in the state of California, which is already the nation’s leading solar state. The Dodgers are the ideal partner for such a campaign, being one of the most decorated sporting institutions in the country, with six World Series titles under its belt and a further 23 National League titles.
For Q CELLS, the sponsorship with the Dodgers further broadens its partnership portfolio with leading sports clubs around the world. Q CELLS is a proud sponsor of top-flight soccer club RB Leipzig in Germany, while it also supports Hanwha Q CELLS women’s golf team in the U.S., South Korea, and Japan.
A golden future for Q CELLS in the U.S.
The Golden State of California has shone brightly as a solar power pioneer in the past few years. According to Wood Mackenzie Power & Renewables, in the U.S. residential solar market, which added an estimated 2.4 GW of capacity in 2018 alone, up to 40% of that figure was installed in California. Nationally, the state leads the way in terms of total installed solar capacity, and many other regions and states are
now looking to follow in California’s solar footsteps. With this sponsorship and affiliate Hanwha Q CELLS & Advanced Materials Corp.’s new 1.7 GW module factory in Dalton, Georgia, the largest photovoltaic module manufacturing facility in the Western Hemisphere, Hanwha Q CELLS is further cementing its position as a leading solar company in the U.S., particularly in the residential market.
“With over 2,000 different international game broadcasts annually and more than 25 million fans outside the U.S., the Dodgers remain committed to expanding our global partner base.” said Dodgers SVP, Global
Partnerships, Michael Wandell. “We are thrilled to welcome one of the world leaders in solar energy to our partnership family. We look forward to working hand-in-hand to help grow their business domestically and abroad.”
Hanwha Q CELLS’ CEO Hee Cheul (Charles) Kim remarked: “We are extremely pleased to be sponsoring one of MLB’s most popular teams, the Los Angeles Dodgers, as part of a multi-year partnership. Our diverse philosophy spreading across more than 40 countries aligns closely with Los Angeles’ own diversity as a city. For homeowners or business owners looking to install solar, and for our customers hoping to grow their business, this sponsorship is a home run – a perfect blend of market-leading PV technology and table-topping sporting excellence.”